Hi! I'm Ilyas
Product Designer with 7+ years of experience designing mobile and web products. Currently working at Kuper (ex SberMarket), one of the largest e-commerce players in Russia. Progressed from a design studio to large product teams, which provides strong expertise in both visual design and solving business challenges. Currently in Moscow.
Download my CV (PDF, 1,6MB)
Mobile
Web
2024-2025
Launch Design System
& Major B2C Redesign
Led design system of B2C product with dedicated developers. Afterwards, I also led the redesign for mobile and web using this design system.
Highlights:
- building and launch design system for B2C app & web
- 70%+ of the design system components coverage was used during the new redesign
- and full coverage with design tokens: typography, colors, roundings, and spacers
- a library of icons and illustrations that are parsed directly into code
- standardized by the principle of interaction
- full redesign for Mobile Web (PWA-App)
- full redesign for Desktop Web
- implementation of a new design system for App
View Case
Mobile
2026
Gamification System For Kuper Premium Unit
Led end-to-end design for a new premium vertical inside mobile app with progress bar that visualizes progress and encourages purchases in exchange for bonuses and rewards. From discovery to launch, user flows, and intercation patters to drive emotional engagement.
View Case
Mobile
Web
2023
Launch Design System Zvuk
A major Russian music streaming service, that is consistently ranked among the top 4 audio platforms in the country. As of 2025, it served over 8 million monthly active users.
I led the design system initiative for three platforms (iOS, Android, Web) with a dedicated team of developers. Also contributed to the implementation of components and guidelines for other surfaces: CarPlay, Android Auto, WatchOS, Wear OS.
In addition to working with components and documentation, facilitated regular meetings with developers and designers. Created tasks and formed the backlog. Conducted technical reviews of designers' mockups prior to development. Maintained an internal wiki for the design system. Created animation and haptics libraries.
Coming Soon
Mobile
Web
2022
SBOL.pro
Product Designer on a large-scale internal product for Sber, the largest bank in Russia. Designed a work tool for branch employees on iPad and PC, used for in-branch customer service. The product has over 50,000 DAU, with a planned rollout to 100,000+ users nationwide. Worked as part of the CX team across 150+ cross-functional teams.
Key contributions:
- Designed a unified navigation system to standardize employee workflows across multiple services and reduce cognitive load.
- Developed a new service concept for the retail customer segment, aligning employee tools with customer experience goals.
- Led the migration of the queue management control panel into the SBOL.pro application, improving operational efficiency.
- Executed a full redesign of employee-facing services, focusing on usability, speed, and consistency in high-load environments.
- Conducted in-branch interviews and usability testing, validating design decisions with real employee workflows.
Coming Soon
Privivki
Led the UX/UI design of a personalized vaccination app that generates individual vaccination schedules based on a user’s age, region, and lifestyle factors. Designed clear information architecture to help users understand diseases, vaccines, and immunization requirements for domestic and international travel. Focused on trust, accessibility, and clarity in a healthcare context. Developed for the monopoly vaccine manufacturer in Russia.
Awarded Tagline Awards 2020–2021 for “Best Application in Medicine / Telemedicine.” The app is actively used by tens of thousands of users nationwide.
Coming Soon
Mobile
2020
Mobile
Web
2019
Best. Peterburg
Designed the UX/UI for a smart city navigator focused on places, events, and tourist routes in St. Petersburg. Created intuitive navigation and route-planning experiences to help tourists build optimal itineraries, while enabling locals to rediscover the city from a new perspective. Defined user flows and interaction patterns across mobile app for iOS and Android, as well as a responsive website and an admin panel.
Coming Soon
Mobile
2019
Forward Pay
Led the UX/UI design of a mobile app for installment purchases at partner stores. Designed end-to-end user flows focused on speed and clarity, reducing friction by removing excessive documentation, in-person form filling, and lengthy approval steps. Optimized the purchase journey to under 6 minutes. Delivered design for iOS and Android for one of the largest bank in Russia.
Coming Soon
Mobile
2021
Audio Club
Designed the UX/UI for a music streaming service offering music, audiobooks, podcasts, and live radio broadcasts for one of the largest rights holders in Russia. Focused on content discovery, playback experience, and clear information architecture. Delivered a cohesive design solution for both iOS and Android platforms.
Coming Soon
Hi! I'm Ilyas
Product Designer with 7+ years of experience designing mobile and web products. Currently working at Kuper (ex Sbermarket), one of the largest e-commerce players in Russia. Progressed from a design studio to large product teams, which provides strong expertise in both visual design and solving business challenges. Actively use AI tools for prototyping, coding in pet projects, and creating animations. Based in Moscow.
Download my CV (PDF, 1,6MB)
Mobile
Web
2024-2025
Launch Design System
& Major B2C Redesign
Led design system of B2C product with dedicated developers. Afterwards, I also led the redesign for mobile and web using this design system.
Highlights:
- building and launch design system for B2C app & web
- 70%+ of the design system components coverage was used during the new redesign
- and full coverage with design tokens: typography, colors, roundings, and spacers
- a library of icons and illustrations that are parsed directly into code
- standardized by the principle of interaction
- full redesign for Mobile Web (PWA-App)
- full redesign for Desktop Web
- implementation of a new design system for App
View Case
Mobile
2026
Gamification System For Kuper Premium Unit
Led end-to-end design for a new premium vertical inside mobile app with progress bar that visualizes progress and encourages purchases in exchange for bonuses and rewards. From discovery to launch, user flows, and intercation patters to drive emotional engagement.
View Case
Mobile
Web
2023
Launch Design System Zvuk
A major Russian music streaming service, that is consistently ranked among the top 4 audio platforms in the country. As of 2025, it served over 8 million monthly active users.
I led the design system initiative for three platforms (iOS, Android, Web) with a dedicated team of developers. Also contributed to the implementation of components and guidelines for other surfaces: CarPlay, Android Auto, WatchOS, Wear OS.
In addition to working with components and documentation, facilitated regular meetings with developers and designers. Created tasks and formed the backlog. Conducted technical reviews of designers' mockups prior to development. Maintained an internal wiki for the design system. Created animation and haptics libraries.
Coming Soon
Mobile
Web
2022
SBOL.pro
Product Designer on a large-scale internal product for Sber, the largest bank in Russia. Designed a work tool for branch employees on iPad and PC, used for in-branch customer service. The product has over 50,000 DAU, with a planned rollout to 100,000+ users nationwide. Worked as part of the CX team across 150+ cross-functional teams.
Key contributions:
- Designed a unified navigation system to standardize employee workflows across multiple services and reduce cognitive load.
- Developed a new service concept for the retail customer segment, aligning employee tools with customer experience goals.
- Led the migration of the queue management control panel into the SBOL.pro application, improving operational efficiency.
- Executed a full redesign of employee-facing services, focusing on usability, speed, and consistency in high-load environments.
- Conducted in-branch interviews and usability testing, validating design decisions with real employee workflows.
Coming Soon
Privivki
Led the UX/UI design of a personalized vaccination app that generates individual vaccination schedules based on a user’s age, region, and lifestyle factors. Designed clear information architecture to help users understand diseases, vaccines, and immunization requirements for domestic and international travel. Focused on trust, accessibility, and clarity in a healthcare context. Developed for the monopoly vaccine manufacturer in Russia.
Awarded Tagline Awards 2020–2021 for “Best Application in Medicine / Telemedicine.” The app is actively used by tens of thousands of users nationwide.
Coming Soon
Mobile
2020
Mobile
Web
2019
Best. Peterburg
Designed the UX/UI for a smart city navigator focused on places, events, and tourist routes in St. Petersburg. Created intuitive navigation and route-planning experiences to help tourists build optimal itineraries, while enabling locals to rediscover the city from a new perspective. Defined user flows and interaction patterns across mobile app for iOS and Android, as well as a responsive website and an admin panel.
Coming Soon
Mobile
2019
Forward Pay
Led the UX/UI design of a mobile app for installment purchases at partner stores. Designed end-to-end user flows focused on speed and clarity, reducing friction by removing excessive documentation, in-person form filling, and lengthy approval steps. Optimized the purchase journey to under 6 minutes. Delivered design for iOS and Android for one of the largest bank in Russia.
Coming Soon
Mobile
2021
Audio Club
Designed the UX/UI for a music streaming service offering music, audiobooks, podcasts, and live radio broadcasts for one of the largest rights holders in Russia. Focused on content discovery, playback experience, and clear information architecture. Delivered a cohesive design solution for both iOS and Android platforms.
Coming Soon
Hi! I'm Ilyas
Product Designer with 7+ years of experience designing mobile and web products. Currently working at Kuper (ex SberMarket), one of the largest e-commerce players in Russia. Progressed from a design studio to large product teams, which provides strong expertise in both visual design and solving business challenges. Currently in Moscow.
Download my CV (PDF, 1,6MB)
Mobile
Web
2024-2025
Launch Design System
& Major B2C Redesign
Led design system of B2C product with dedicated developers. Afterwards, I also led the redesign for mobile and web using this design system.
Highlights:
- building and launch design system for B2C app & web
- 70%+ of the design system components coverage was used during the new redesign
- and full coverage with design tokens: typography, colors, roundings, and spacers
- a library of icons and illustrations that are parsed directly into code
- standardized by the principle of interaction
- full redesign for Mobile Web (PWA-App)
- full redesign for Desktop Web
- implementation of a new design system for App
View Case
Mobile
2026
Gamification System For Kuper Premium Unit
Led end-to-end design for a new premium vertical inside mobile app with progress bar that visualizes progress and encourages purchases in exchange for bonuses and rewards. From discovery to launch, user flows, and intercation patters to drive emotional engagement.
View Case
Mobile
Web
2023
Launch Design System Zvuk
A major Russian music streaming service, that is consistently ranked among the top 4 audio platforms in the country. As of 2025, it served over 8 million monthly active users.
I led the design system initiative for three platforms (iOS, Android, Web) with a dedicated team of developers. Also contributed to the implementation of components and guidelines for other surfaces: CarPlay, Android Auto, WatchOS, Wear OS.
In addition to working with components and documentation, facilitated regular meetings with developers and designers. Created tasks and formed the backlog. Conducted technical reviews of designers' mockups prior to development. Maintained an internal wiki for the design system. Created animation and haptics libraries.
Coming Soon
Mobile
Web
2022
SBOL.pro
Product Designer on a large-scale internal product for Sber, the largest bank in Russia. Designed a work tool for branch employees on iPad and PC, used for in-branch customer service. The product has over 50,000 DAU, with a planned rollout to 100,000+ users nationwide. Worked as part of the CX team across 150+ cross-functional teams.
Key contributions:
- Designed a unified navigation system to standardize employee workflows across multiple services and reduce cognitive load.
- Developed a new service concept for the retail customer segment, aligning employee tools with customer experience goals.
- Led the migration of the queue management control panel into the SBOL.pro application, improving operational efficiency.
- Executed a full redesign of employee-facing services, focusing on usability, speed, and consistency in high-load environments.
- Conducted in-branch interviews and usability testing, validating design decisions with real employee workflows.
Coming Soon
Mobile
2020
Privivki
Led the UX/UI design of a personalized vaccination app that generates individual vaccination schedules based on a user’s age, region, and lifestyle factors. Designed clear information architecture to help users understand diseases, vaccines, and immunization requirements for domestic and international travel. Focused on trust, accessibility, and clarity in a healthcare context. Developed for the monopoly vaccine manufacturer in Russia.
Awarded Tagline Awards 2020–2021 for “Best Application in Medicine / Telemedicine.” The app is actively used by tens of thousands of users nationwide.
Coming Soon
Mobile
Web
2019
Best. Peterburg
Designed the UX/UI for a smart city navigator focused on places, events, and tourist routes in St. Petersburg. Created intuitive navigation and route-planning experiences to help tourists build optimal itineraries, while enabling locals to rediscover the city from a new perspective. Defined user flows and interaction patterns across mobile app for iOS and Android, as well as a responsive website and an admin panel.
Coming Soon
Mobile
2019
Forward Pay
Led the UX/UI design of a mobile app for installment purchases at partner stores. Designed end-to-end user flows focused on speed and clarity, reducing friction by removing excessive documentation, in-person form filling, and lengthy approval steps. Optimized the purchase journey to under 6 minutes. Delivered design for iOS and Android for one of the largest bank in Russia.
Coming Soon
Mobile
2021
Audio Club
Designed the UX/UI for a music streaming service offering music, audiobooks, podcasts, and live radio broadcasts for one of the largest rights holders in Russia. Focused on content discovery, playback experience, and clear information architecture. Delivered a cohesive design solution for both iOS and Android platforms.
Coming Soon